Summary:
Supervise Local Buick and GMC Marketing Association advertising activity in key markets within the Region. Primary client contact with Dealer Advisory Boards and individual General Motors Zone Manager. Partner with national brand teams in the stewardship of the brand throughout all communications. Should become expert in each local market and its challenges/opportunities.

Responsibilities:

Supervise day-to-day implementation of Regional and Local Market advertising on television, on-line, radio, and print; coordinate with centers of expertise regarding implementation of other marketing communications
Manage and supervise Account Coordinator and/or Account Executive in assisting you in all aspects of your job; provide performance feedback, career development and training as needed to employee
Present and communicate regional/local marketing needs and opportunities to brand team members and centers of expertise; coordinate with each department to see that client objectives are achieved
Work closely with agency retail advertising group (creative director and teams; planner and media team) to develop strategy, creative and media plans/budgets
Orchestrate integration of all marketing and communication disciplines
Represent client with vendors and at marketing events, etc.; relay information back to agency team

Clients:
Clients include Local Marketing Associations dealers, General Motors Zone Managers, General Motors District Sales Managers and General Motors Regional Directors.

Travel:
Moderate travel, possibly 4-6 days per month within the Region (20-30%). Travel will likely include both day and overnight trips.

Education:
Minimum 4-year degree

Required Experience:

2-5+ years agency account management experience at the Account Supervisor level
Brand building savvy
Excellent public speaking abilities; this position requires presenting to clients on a monthly basis

Preferred Experience:

Experience with the demands of automotive/retail and an understanding of the South East DMAs
An understanding of retail advertising

Skills:

Ability to take initiative and work with minimum supervision
Proven relationship-building and communication skills
Must be able to communicate well remotely
Entrepreneurial attitude and fortitude
Appreciation for and desire to work with dealer groups on a daily basis
Good project manager as well as strategic big-picture thinker
Creativity, confidence, and passion

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!